CoinDesk brought Consensus back to Austin, Texas last week, and although the climate was cooler than the year before, the crypto action was just as hot and spicy. Read below for some highlights and head over to the Blockchain Beach Twitter for the full set of Tweets! They started off by previewing all of the brands that would be joining Day 1: https://twitter.com/blockchainbeach/status/1651251494660734979 And went right into Pepsi! https://twitter.com/blockchainbeach/status/1651253994646380547 Web3 data will be a major unlock to push the space forward with the biggest brands in the world: https://twitter.com/blockchainbeach/status/1651254796114853891 Remember that this isn't easy! https://twitter.com/blockchainbeach/status/1651257006349590529 The day then moved on to a live taping of the GenC Podcast with Vayner's Avery Akkineni and CoinDesk's Sam Ewen talking to Warner Music's Oana Ruxandra, who posed the question, what if you could monetize music the same way you could monetize gaming? https://twitter.com/blockchainbeach/status/1651271056978505732 The next panel asked: do you own your web3 experience? https://twitter.com/blockchainbeach/status/1651288214311665680 Anheuser Busch is asking how to best make web3 not seem like web3 for most members (and that's ok!): https://twitter.com/blockchainbeach/status/1651293009487511552 Alo Yoga's Angelic Vendette brought up a great point about Community vs. Audience: https://twitter.com/blockchainbeach/status/1651322737749635073 And Betty from Deadfellaz challenged luxury brands to find out what they can sell to those who can't afford the full priced items: https://twitter.com/blockchainbeach/status/1651323093002993664 And LVMH is already way ahead of that game: https://twitter.com/blockchainbeach/status/1651337593290645504 The first breaking news of the day came from Polygon and Google Cloud: https://twitter.com/blockchainbeach/status/1651623545150005248 Coinbase then played the video that they sent to the SEC in response to their Wells Notice: https://twitter.com/blockchainbeach/status/1651655622008483840 POAP's Isabel Gonzalez explained what makes a digital collectible desirable (and it's not just monetary value): https://twitter.com/blockchainbeach/status/1651986436537679873 And would it really be a good conference if there weren't Wizards bringing the magic back to Bitcoin? https://twitter.com/blockchainbeach/status/1652023604794540040 Because hey, Ordinals don't break any "rules" of Bitcoin: https://twitter.com/blockchainbeach/status/1652025319866417189 And finally, Senator Cynthia Lummis joined to give an update on her blockchain bill that she introduced at last year's event: https://twitter.com/blockchainbeach/status/1652062698379661312 See you next year!!