Martin Floreani is the founder and CEO of Rokfin. He focuses on delivering a product that creates the world's most efficient content network. He previously founded FloSports, a leading subscription-based sports media company. He ran the company for 12+ years as its CEO, and raised more than $40MM in funding through a combination of debt and equity rounds. After leaving FloSports, Martin reflected on the media landscape and noted the glaring inefficiencies that exist in how content creators, consumers, and digital platforms interact. In particular, he recognized the value being stripped away from content creators by digital platforms. He knew there was a better way to capture this value utilizing blockchain technology. With that, Rokfin, as we now know it, was born.