Cameron and Tyler Winklevoss are best known for their “almost” creating of Facebook. However, they used some of the money they got for their work and interest in the company to buy Bitcoin and later founded the Gemini, a next generation cryptocurrency exchange and custodian that allows customers to buy, sell, and store digital assets.
They recently launched a major marketing campaign which included advertisements on a New York City bus, in the NYC subway system, and a full page in the New York Times:
Today, we ran a full-page ad in the @nytimes outlining what we think the cryptocurrency revolution needs to succeed. Revolutions that build sets of rules to ensure a better future, are the ones that last. https://t.co/RrMH5vgSbM pic.twitter.com/oa83xgd26u
— Gemini (@Gemini) January 7, 2019
They joined Laura Shin’s Unchained podcast to discuss what they mean with this campaign, to talk about the difference with their stablecoin versus others (theirs is backed dollar to dollar by State Street, for example), and the future of their Bitcoin ETF efforts. Take a listen to learn more:
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